Excellence Cream Permanent Hair Dye No.5UR Universal Red 48ml

Excellence Universal Nudes hair dye by L'Oreal Paris offers the rich intensity and vibrancy of permanent hair color, without ammonia.
It includes Pro-Keratin complex and conditioning agents to protect hair as it is coloured.

L'oreal believes you deserve to care about your hair as much as the colour.
Their FIRST permanent hair colour with no Ammonia has a unique colouring formula with new colouring technology for 100% grey coverage and triple care colour.

BENEFITS

- Offers 100% coverage of whites, without ammonia.
- It is enriched with Pro-Keratin Complex.
- Offers a rich, shiny and natural color.
- Gives a feeling of softness to the hair and scalp.
- Free of parabens, phthalates and mineral oils.
- It is ideal for all hair types and textures.

HOW TO

STEP 1 – BEFORE COLOURING:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.
STEP 2 – PREP:
Cover your shoulders with a towel and put on the gloves.
Open the colouring bottle and pour it entirely into the developer bottle.
Close with the applicator tip and shake it to obtain a completely even mixture.
Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
STEP 3 – APPLY COLOUR:
Part your hair into small, even sections and apply the colour.
Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

The secret to long lasting colour is post colour care.
So their post colour care comes with a Caring Gentle PH Shampoo to delicately cleanse the scalp and our Lightweight Nourishing Mask to nourish the hair without weighing it down.